Good and bad ads

As a good ad i chose the advertising picture for Sarah Jessica Parkers new fragrance Covet. I know its good beacuse me myself even wants to buy it. The idea whit the huge bottle is just great because even if you know its not that big in real life, it still gives you that illusion. About Jessica, she is as you might know one of the actors in Sex and the City, which attracts women in every agegroup. why? She has style, money, beauty and integrety. Which is why every woman wants to be her. I like the whole picture and the idea that she is so "desperate" for the perfume that she actully broke a window to get it, its just a really great ad.




















I think this is a bad ad because it doesent really tell me anything, this was placed in a subwaystation in germany. First of all how many germans speak english? right none. And to whom does this ad appeal to. i would guess 50-60 year old men which is a small targetgroup. When it comes to the picture, its just boring. The canarias is beautiful and you could have put in a much more intersting picture then this one, maybe even three or four pictures
that would appeal to more people. Then the slogan which i dont really get. According to my opinion this is a bad ad.

Advertising campaign

I did a advertising campaign for Vitamine Wells products, i chose to target people between 20 and 35 and to make a simple approach by making simple ads that is reflecting the health hysteria that exist right now. About the placement, my idea was to put up these ads on most the busstops and subwaystations, these places are crucial for the cutomers this product wants to reach. Because most often are people that travels green also healthy. But one thing you have to remember about subways and busstops is that people often are in a rush at those places and thats why you have to make it easy and short, so that people quick can pick up what you want to say. But i also wanted it to be memorable and thats why i chose to put a needle in one of the ads.
Now when it has been so much hype around the new flue and vaccinations i felt that it would really catch their attention. Last of all i wanted to put out stations with free samples, mostley at shopping malls and subway stations, so people could get a free healtshot and try out the different flavours. So we could have a very small budget by not giving them whole bottles.