Advertising campaign

I did a advertising campaign for Vitamine Wells products, i chose to target people between 20 and 35 and to make a simple approach by making simple ads that is reflecting the health hysteria that exist right now. About the placement, my idea was to put up these ads on most the busstops and subwaystations, these places are crucial for the cutomers this product wants to reach. Because most often are people that travels green also healthy. But one thing you have to remember about subways and busstops is that people often are in a rush at those places and thats why you have to make it easy and short, so that people quick can pick up what you want to say. But i also wanted it to be memorable and thats why i chose to put a needle in one of the ads.
Now when it has been so much hype around the new flue and vaccinations i felt that it would really catch their attention. Last of all i wanted to put out stations with free samples, mostley at shopping malls and subway stations, so people could get a free healtshot and try out the different flavours. So we could have a very small budget by not giving them whole bottles.