To Kyle

1. Now when people can read there newspapers online without paying for it, a cirkle has begun.
A cirkle which going to change the Advertising and newspaper business for good. The deal between Advertising companies And the newspapers has always been that the Advertising company or other small business pays to get there ads seen in newspapers. What happends when everything goes online is that those companies who are advertising in ordinary newpapers no longer se sees a profit in it. They rather do there ads online where they dont have to pay as much and can target their buyers much more easily. But the thing with online newspapers is that its free and the newspapers might not get the same profit as they did when people actully bought there news and after that the newspaper is not going to afford to pay for hard journalism, like stories that has to be worked on by journalists for a longer time. Like i said a cirkle has begun, but is this cirkle going to change the great art of good journalism for good? Only time can tell.

2. When the advertisers nolonger have to appear in bundles to be seen, the structure of the newspaper falls apart. A newspaper is built up in such way that the reader have to go through a bunch of ads and small articles to get to the "good stuff" the major article which most likely will appear in the middle of the newspaper. When everything is moved online, and magazines have search engines on there hompage. People can find what they want to read direct instead of flipping through a whole newspaper to find it. The article nolonger belongs to some newspaper, It stands for it self.

3. Now when the news and ads have moved and changed, so has the articles. Often advertisers choose to put there ad next to an article that gives good associations and draws the right clients.
Even if an article about murder or corruption draws many readers, it still doesent give good associations. Which means that it is going to be worthless to an ad company. While maybe a smaller article like one with the title "Swedish people sleep bad, big health problem" will draw major ads for example beds.

But i think that the biggest problem is if this goes to far. It will end with that the newspapers and journalist´s will loose there real jobs, which is to report important events and to function as a medium between the official and the unofficial. But if this cirkle goes to far. The heritage of the journalism is going to be long gone in a near future, lost in all the ads.