Sex in advertising

1. Coca cola Zero, Porsche carrero and wood.

2. Coca Cola Zero: White young men between 15 to 25 years old living in this typical american culture, not rich but not poor either. For the avrige man.

Porsche: White men in the age between 30 to 60, Europeans that lives an over avrage life with high social and economic status.

Wood: Men of any color in the age between 25 and 60, living in houses and are a bit handy, Normal economic status and social level.

3. Coca Cola Zero: Simply that things will work out like it "should be" and that you will get cooler, have more status and get girls./obvius

Porsche: That you will get hoter and have more status with the car. (maybe girls will flash for you)/not so obvius

Wood: Its just so you can associate boring wood with big breasts./obvious

4. Beacuse i am a woman and the ads isen´t really targeting me i dont find it beliveble.
I do think thats some of them is good ads from a buisseniss point of view. But i actully think that the ads are working on there targets, just because thats what there designed for.

5. Coca Cola: Physical
Porsche: Physical
Wood: Physical

6. Coca Cola: I absolutly i hate this commercial if im seeing it from a personal point of view and that is my inner feminist talking. This guy is breaking up with hes girlfriend who is sitting in this big sweather and dont understand what he wants to say. And so this guy is drinking Coca Cola Zero an suddenly the diner becomes like a strip club and hes girlfriend says so you want to break up, its okay call me when you want to shag. Its totally sexistic when this guy breaks up with the woman with clothes to be with thw womans with no clothes. But my business mind just simply says, It sells, because it does./Negative

Porsche: I cant really se so much negative in this, the only thing i can really call negative is why a woman would flash to a car its funny tought but really, how many woman is dressed in only underwear in fall with just a jacket and flash to things. because all these commercials are just bringing more air to mens fantasy world how womens are. Healty, no. Does it sell? Yes

Wood: Cant really say so much about this commercial the woman looks pritty ordinary, just a woman with big boobs who is laying a floor. i think its pritty postive that she doesent look so plastic atleast.



1. Coca Cola Zero: Shes sitting on a diner with her boyfriend.
Porsche. Shes flashing to a car.
Wood: laying a floor.

2. Coca Cola Zero: He is sitting with his girlfriend on the diner, trying to break up with her.
Porsche. No man.
Wood: No man.

3.The Couple
The woman whos walking down the ally.
The womans breast.

4.Naked girls in underwear dancing
The porsche and the ally
Nobody just her sitting in what looks like a living room.

5.No meaning
No meaning
Well he whole commercial is focusing on her breasts so, associatons again maby.

6."If you drink Coca Cola Zero you will get laid"
"If you buy Porche girl might flash to you"
"If you buy wood from us you might get to see breasts."